Bold gold jewelry is coming back in trend and 24k gold jewelry is the perfect way to wear this trend and make a bold statement.
24k gold looks richer and more saturated than 18k and 14k gold creating a striking contrast against the skin, and also never tarnishes when exposed to perfumes, lotion, and other liquids unlike gold alloys due to its purity. 24k gold is pure gold whereas 18k and 14k gold are alloys made of 75% and 58% gold respectively.
24k gold has been the metal of choice for jewelry for most of history up to the 18th century, and has been long used by many cultures as a wearable investment that holds value against inflation and highly prized as a form of personal adornment.
Sometimes 22k gold, which is 92% gold by weight, is used instead of 24k gold for extra strength and durability in pieces that will be born daily. 24k gold is softer and scratches more easily than gold alloys and builds natural character and patina over time, so we recommend sticking to necklaces and earrings that will receive less wear and tear being away from the hands.